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Welcome to the Paseo Financial Group Inc. Our website encompasses The Home Loan Pros, Oak Tree Realty, and the SCV Closing Services. The Paseo Financial Group is the only true "ONE STOP" Financial Services Company in the Santa Clarita Valley. The Paseo Financial Group Inc. can assist clients with real estate, mortgage financing, and closing services nationwide. Please click on the appropriate icon that supports your needs. You will be taken to that company’s page where you will able to obtain more value-added information. Whether you are looking to purchase a home, sell your existing property, obtain mortgage financing on either a purchase or refinance transaction, or you need to get your family adequately insured and start saving for the future - The Paseo Financial Group can assist you through it all!
Most Real Estate, Mortgage, and Financial Consultants spend 90% of their time looking for new business. We will devote that time instead to serving you. By exceeding your expectations, and serving you beyond one transaction, we can be confident of your satisfaction and subsequent referrals. Our success depends on your desire to tell others about us! We would truly appreciate referrals of family members, co-workers, or your neighbors to our companies. We are committed to building strong, lasting, lifelong relationships one person at a time. Our goal is to become…Your Financial Consultant for Life.”
I will use this blog to share with you personal insights, breaking news stories, etc. pertaining to real estate market.
I recently attended a real estate seminar in Southern California. Over a thousand agents and brokers were in the audience. The speaker made the following statement: "Raise your hands if you think ‘price’ is the number one reason a home sells." Nearly everyone in the audience raised their hands. They were wrong.
Pricing alone does not sell a home and is certainly not the number one reason a home sells. Marketing is the number one reason a home sells and pricing is just one component of what needs to be an effective real estate marketing campaign should you want your home to sell in this current environment.
"Old School" marketing methods such as open houses and real estate ads that show a realtors’ listings, with a nice picture of your home (similar to what you will see in The Real Estate Book or Homes & Land magazine) are not there to sell your home but to placate the owner into thinking that their realtor is doing a great job. You may have seen advertisements from this company in one or two of the magazines previously mentioned. We do advertise on a regular basis in Homes & Land, Inside SCV Magazine, The Magazine of Santa Clarita, and Elite Magazine.
Our intent is to attract both sellers of homes and potential buyers for both real estate and mortgage services we provide but not to sell your home. It is an extremely rare occasion that we may hear of a potential buyer walking into preview a listing and they actually end up buying that home. Chances are that if they are a buyer, and not represented by a real estate agent already – they are looking in a price range they can’t afford as they have not been pre-qualified. We will assist those clients, should they happen to walk into one of our open houses, in the pre-qualification process and then take and show them homes that are in their respective price range.
We can trace back over 80% of this company’s sales to potential buyers finding our clients’ home on the internet: search engines, multiple listing services, etc. That is why this company is adamant and spends a great deal of advertising dollars in the right place.
This type of marketing is called "Surge Marketing". Surge Marketing means finding the client, i.e. getting our company’s offered services and your listed home in front of them at the very moment they are looking for a home to buy.
We have contracts with some of these internet-based companies guaranteeing that your listing and our contact information will be in front of their eyes when they look for homes. Should you be considering listing you home please call us so that we can share with you in person just how we do this. We are one of a chosen few that can give you these unique and proven marketing tools to sell your home!
If I can be of any further assistance, please email me at or call me at (661) 295-2400 ext. 1
--Doug Sedam
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Sometimes we forget that the real heroes are the individuals who live and/or work right here in our community every day to improve the quality of our lives. If you work in education, public safety, health care, or in the military - you are a COMMUNITY HERO. The Paseo Financial Group has set up a program especially for you called The Community Hero Program that offers discounts or rebates in purchasing or selling a home; obtaining mortgage financing on either a purchase or refinance; as well as discounts in escrow, appraisal, home inspection, carpet cleaning, and many more discounts pertaining to home ownership.
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